Target Holiday Happy Place 2022

I served as Associate Creative Director at Mother for Target's Holiday campaign, collaborating with the team to develop a colorful, joyful creative concept that extended across broadcast commercials, social media, and e-commerce.

Three kids sitting on a white couch playing video games with controllers, set in a room with red walls, pink carpet, and a large white speaker on the right, with wrapped presents on the left.

A joyful father and son celebrating, with the father giving a piggyback ride while the son holds a shiny gold star ornament. There is a decorated Christmas tree with pink and red ornaments and wrapped presents in the foreground, all against a red background.