A purple Fenty Skin skincare product container with soap bubbles on top, alongside a matching purple bottle in the background, on a white surface.
Close-up of transparent gel with air bubbles and shiny surface.

As Creative Director for the Zalando x Sephora European debut, I answered that question through a holistic 360 campaign strategy. I oversaw the creative vision from concept to rollout, ensuring that the bold energy of the OOH campaign translated into a user-centric digital experience. This project wasn't just about a launch; it was about building a new standard for retail collaborations across Europe.

SERVICES
Art Direction
Creative Direction
360 campaign
OOH + Digital
Video
Social

forceMajure
2021

Close-up of peeling paint on a wall, showing layers of orange and yellow paint
Close-up of two people with diverse skin tones, showing only half of each face, with the lower part of the image displaying a textured orange background and text that reads, 'Hey beauty, you're home. Discover 2,660 new products.'
Close-up of two smiling women with their faces touching, showing their eyes, noses, and mouths.
Milk Makeup still life