Four lipsticks with white caps and different shades of lipstick, one of which is melted and smeared.
A woman with short brown hair and a braid, smiling, holding a white object in front of her. She is wearing a white vest with silver buttons and a patterned shirt underneath.
A boy holding a white object, possibly a candy or toothpaste, in front of his face.
Fashion advertisement featuring a woman with dark hair in a white mesh top, wearing statement earrings, and looking confidently at the camera, with bold black text reading 'FAITH WEARS WAVY' on the right side, and images of three lipsticks at the bottom labeled 'Lip Color' priced at $50.
Close-up of red lipstick with bold white text reading 'GIVE 'EM LIP' overlaid on the image.

I spearheaded the digital-first creative strategy for Milk Makeup, joining the brand at a critical pre-year-two inflection point to lead the Milk Makeup 2.0 initiative. My oversight included the end-to-end execution of all digital campaigns and the creative direction of new photography standards for both models and product still life. By aligning art direction with digital commerce goals, we helped transition the brand into a more premium, cohesive visual language that resonated with a global digital audience.

SERVICES
Art Direction
Website Design
Photography
Editing

MILK MAKEUP
2019

Blurred close-up of green tropical leaves against a blue background.
Close-up of a young woman with short, curly blonde hair, wearing multiple earrings, and bright blue eyeliner, looking at the camera against a plain white background
A young woman with dark hair styled in a straight bob, wearing hoop earrings and a white mesh top, looking directly at the camera with a neutral expression.
A young woman with braided hair and hoop earrings applies lotion to her hand.
Black and white portrait of a woman with wet hair, holding her hand up to her eye in a peace sign gesture, wearing rings and earrings.
A black and white portrait of a woman with wet, dark hair, looking directly at the camera with intense eyes.
Multiple cannabis-themed syringes labeled with 'Kush Growhouse' and the word 'Milk' in the background, arranged in a grid pattern.
Close-up black and white portrait of a woman with braided hair, striking eyebrows, long eyelashes, and glossy lips.
Young woman with partially braided hair has green face paint on her cheeks, wearing a black mesh top and gold earrings, looking at the camera.
A woman with braided hair wearing a black sleeveless top, with green paint on her cheeks, looking into the camera. A webpage layout with a green textured background and text promoting hydrating masks, with a button labeled "Shop Masks".