A peach-colored tube of Eco Fabulous Dewy Lip Gloss with a white cap on a plain white background, casting a shadow.
A young woman with curly hair making a playful, expressive face, sticking out her tongue and squinting one eye, while framing her face with her hands.
Close-up of a person with short hair and tattoos on their fingers, wearing a green hoodie, looking directly at the camera with a neutral expression.

Brand Identity and Digital Launch: EcoFabulous Tasked with the full-scale launch of EcoFabulous, I served as Associate Creative Director, managing the creative lifecycle from visual DNA to digital rollout. My work encompassed Creative Direction, Art Direction, and Graphic Design, focusing on building a cohesive narrative across all brand touchpoints. We delivered a comprehensive 360-degree brand system, culminating in a bespoke website design and strategic digital collateral that translated the brand's mission into a premium, user-centric experience.

ECO FABULOUS
2022

SERVICES
Visual Identity
Art Direction
Creative Direction
Website Design

Concealer still life
Close-up of a smiling woman with dark curly hair styled in buns, wearing gold earrings, a white top, a pink jacket, and a gold necklace, against a plain white background.
Close-up of a young woman with short, blonde and dark hair, wearing a pink sleeveless top, posing with her hand on her head against a plain white background.
Close-up portrait of a young Black man with natural curly hair, wearing a white mesh tank top and a silver necklace, looking confidently at the camera against a plain white background.
Close-up of a sliced lemon showing the juicy, yellow interior with pulp and seeds.
Close-up portrait of a woman with natural hair styled in bantu knots, wearing large silver hoop earrings and a green top, with subtle makeup and purple eyeliner.
Close-up of a woman with curly hair making a funny face, eyes closed, tongue out, and smiling showing her teeth.
Multiple black tubes of eco-friendly concealer with beige caps, arranged diagonally on a white background, with shadows cast to the left.